Term vs. Permanent Life Insurance
Mike Nekoorad • September 15, 2025

According to industry experts, most people don't have enough life insurance. The American Council of Life Insurers recently reported that average coverage equals $197,000, which is equivalent to almost 3.5 years in terms of income replacement (with the median income being $59,540 in 2024, according to the Bureau of Labor Statistics). That's only half the recommended 7-year threshold.

Furthermore, 38 percent of consumers said that their households would face financial trouble within six months if a wage earner died today.

When considering life insurance, one of the most important factors to understand is the difference between term and permanent insurance. Here’s an inside look at both.

Term and Perm


Term life insurance is temporary; it provides a death benefit for a specific term, such as 10, 20, or 30 years. Unlike other types of life insurance, it does not accumulate a cash value. If the policyholder dies during that term, their beneficiaries receive the benefit from the policy. When the contract ends, so does the coverage.

This limited term leads to term life insurance’s main advantage: price. Generally, term life insurance costs less than permanent life insurance, especially if the purchaser is younger. This has the potential to free up funds for other household expenses.

Permanent insurance remains in place as long as the policyholder makes payments. In addition, permanent policies are designed to build up “cash value,” a cash reserve that accumulates with the policy. Typically, this cash reserve pays a modest rate of return. However, the policyholder has limited access to the funds.

Which Should You Choose?

Term life insurance can be designed to provide protection against upcoming expenses, such as putting children through college. Permanent life insurance, on the other hand, can be more useful for covering long-term financial needs, such as estate planning.

Many people find that they have a combination of short- and long-term needs. In such circumstances, it may be prudent to have both types: a basic level of permanent life insurance supplemented by a term policy. A review of your situation may help determine what type of life insurance is appropriate.

Several factors will affect the cost and availability of life insurance, including age, health, and the type and amount of insurance purchased. Life insurance policies have expenses, including mortality and other charges. If a policy is surrendered prematurely, the policyholder may also pay surrender charges and have income tax implications. You should consider determining whether you are insurable before implementing a strategy involving life insurance. Any guarantees associated with a policy are dependent on the ability of the issuing insurance company to continue making claim payments.

Term or Perm?

In 2023, people purchased more permanent life insurance policies than term life insurance policies. However, term policies account for approximately 72% of the face amount of the policies issued.

By Mike Nekoorad October 22, 2025
When it comes to managing your finances and planning for the future, you've probably encountered terms like "financial advisor" and "wealth manager." While these titles are sometimes used interchangeably, they actually represent different approaches to financial services. Understanding the distinction can help you choose the right professional for your specific needs and financial situation. If you're wondering whether you need a financial advisor or a wealth manager (or if there's really a difference at all), this guide will help clarify the roles, services, and expertise each professional brings to the table. What Does a Financial Advisor Do? A financial advisor is a broad term that encompasses professionals who provide guidance on various aspects of personal finance. Financial advisors help individuals and families make informed decisions about their money, offering services that can range from basic budgeting advice to comprehensive financial planning. Common Financial Advisor Services: Retirement Planning: Helping you determine how much you need to save, which retirement accounts to use, and developing strategies to help ensure you can maintain your desired lifestyle in retirement. Investment Management: Recommending and managing investment portfolios aligned with your risk tolerance, time horizon, and financial goals. Insurance Planning: Evaluating your life insurance, disability insurance, and long-term care insurance needs to help protect your family and assets. Debt Management: Providing strategies to pay down debt efficiently while still working toward your other financial goals. Education Planning: Helping families save for college expenses through 529 plans and other education savings vehicles. Basic Estate Planning Guidance: Ensuring you have essential documents in place and coordinating with estate planning attorneys when needed. Financial advisors typically work with clients across various income levels and asset ranges. Whether you're just starting your career, raising a family, or approaching retirement, a financial advisor can help you create a roadmap for your financial future. What Does a Wealth Manager Do? A wealth manager is a type of financial advisor who provides comprehensive, holistic financial services, typically for high-net-worth individuals and families. Wealth management goes beyond basic financial planning to encompass a wide range of sophisticated financial services delivered in a coordinated manner. Comprehensive Wealth Management Services: Advanced Investment Management: Managing complex investment portfolios that may include alternative investments, private equity, hedge funds, and international holdings. Tax Planning and Optimization: Developing sophisticated tax strategies to potentially minimize tax liability across multiple income sources, coordinating with CPAs and tax attorneys. Estate Planning and Wealth Transfer: Creating comprehensive strategies for transferring wealth to future generations while potentially minimizing estate taxes and ensuring your legacy wishes are fulfilled. Charitable Giving Strategies: Structuring philanthropic goals through donor-advised funds, charitable trusts, and foundations to help maximize tax benefits and impact. Business Succession Planning: For business owners, developing strategies for transitioning or selling businesses while helping to optimize tax consequences. Risk Management: Comprehensive insurance analysis including life, disability, liability, and specialty coverage for high-value assets. Multi-Generational Planning: Coordinating financial strategies across family generations, including trust administration and family governance. Concierge Financial Services: Coordinating with attorneys, accountants, and other professionals to provide seamless financial management. Wealth managers typically require higher minimum asset levels, often starting at $1 million or more in investable assets, though this varies by firm. The comprehensive nature of wealth management services reflects the complexity of high-net-worth financial situations. Key Differences Between Financial Advisors and Wealth Managers While there's significant overlap between these roles, several key distinctions set them apart: Scope of Services Financial advisors often focus on specific aspects of your financial life (retirement planning, investment management, or insurance needs). Wealth managers provide a more comprehensive approach, coordinating all aspects of your financial life under one roof. Client Base Financial advisors typically work with clients across a wide range of income and asset levels, from young professionals just starting out to established families. Wealth managers generally focus on high-net-worth clients with complex financial situations requiring sophisticated planning strategies. Complexity of Solutions Financial advisors provide solutions appropriate for most investors' needs, including retirement accounts, mutual funds, and standard insurance products. Wealth managers often incorporate more complex strategies like tax-loss harvesting, concentrated stock positions, alternative investments, and multi-generational wealth transfer planning. Team Approach Financial advisors may work independently or as part of a small team. Wealth managers typically coordinate a team of specialists (including tax professionals, estate planning attorneys, and insurance experts) to address every aspect of your financial life. Minimum Asset Requirements Financial advisors often have no minimum or relatively low minimums, making their services accessible to most people. Wealth managers typically require substantial minimum assets, reflecting the comprehensive nature of their services. Fee Structures Both may charge fees based on assets under management, but wealth managers' fees often reflect the broader scope of services provided. Some financial advisors also work on commission or fee-only models for specific services. Which One Do You Need? The right choice depends on your financial situation, complexity of needs, and personal preferences. Consider a Financial Advisor If: You're building wealth and need guidance on retirement planning, investing, and insurance You want help creating a comprehensive financial plan but don't have highly complex needs You're looking for ongoing investment management and periodic financial planning reviews You value a long-term relationship with a professional who understands your goals You prefer a fee-based approach that aligns your advisor's interests with yours Consider a Wealth Manager If: You have substantial assets (typically $1 million or more) requiring sophisticated management Your financial situation is complex, involving multiple income sources, business interests, or estate planning needs You need coordination between various financial professionals (attorneys, accountants, insurance specialists) You're focused on multi-generational wealth transfer and legacy planning You want a comprehensive, hands-off approach where one team manages all aspects of your financial life You have specific needs like business succession planning or concentrated stock positions The Colorado Financial Advisors Approach At Colorado Financial Advisors, we've been making financial complexity simple for our clients since 1990. Our approach combines the accessibility and personal service of financial advising with the comprehensive strategies often associated with wealth management. We believe in building strong relationships with our clients, taking the time to understand your unique situation and goals before developing personalized strategies. Whether you're an individual focused on budgeting and savings, a family planning for your children's education, or an entrepreneur navigating business finances, we provide independent ideas and sound advice tailored to your needs. Our services include: Comprehensive financial planning Retirement planning to help you work toward making work optional Fee-based investment management that aligns our interests with yours Life insurance services to help protect what matters most Ongoing support as your life and goals evolve We work with clients at various stages of their financial journey, providing the level of service and experience appropriate for your situation. Our goal is to help you achieve independent wealth through detailed planning and a commitment to your long-term success. The Bottom Line The distinction between a financial advisor and a wealth manager isn't always clear-cut, and many professionals offer services that bridge both categories. What matters most is finding a professional who understands your needs, has the experience to help you achieve your goals, and operates with transparency and integrity. Rather than focusing solely on titles, consider: The scope of services offered and whether they match your needs The professional's experience and qualifications Their approach to client relationships and communication Fee structure and transparency Whether they operate as a fiduciary, putting your interests first The chemistry and trust you feel with the advisor Whether you need a financial advisor or a wealth manager, the most important step is getting started. Professional financial guidance can help you make better decisions, avoid costly mistakes, and work toward the financial future you envision. Take the Next Step At Colorado Financial Advisors, we understand that every financial situation is unique. Since 1990, we've helped Colorado families and individuals navigate their financial decisions with detailed planning, independent advice, and a commitment to long-term relationships. Ready to discuss your financial needs? Contact Colorado Financial Advisors today to schedule a consultation. We'll take the time to understand your situation, answer your questions, and help you determine the best path forward for achieving your financial goals. Your financial future is important, and having the right professional guidance can make all the difference.
How Does a Roth IRA Work?
By Mike Nekoorad October 7, 2025
Learn how a Roth IRA works, contribution limits, tax benefits, and withdrawal rules. Discover if a Roth IRA is right for your retirement savings strategy.
Person's hands using a calculator on a desk with a pen, papers, and a cup of coffee.
By Mike Nekoorad August 28, 2025
Lifestyle considerations in creating your retirement portfolio.